Our everyday life is becoming more and more complex as the flood of information grows faster and faster. That overtaxes many people – explanatory videos can be a helpful bridge.
Explanatory videos are an entertaining and efficient tool to communicate in digital representations also with the groups of people you would otherwise not reach.
They increase the reach and enable those affected to better participate in important everyday topics.
Did you know, for example, that 10% of German citizens are functional illiterates and cannot read and write correctly? As a result, they are often excluded from important information. This also applies to people with learning difficulties. Foreign citizens often have problems understanding written German. People with visual or hearing impairments lack sound, text or image information to understand the content presented. And senior citizens are often overwhelmed by the new, constantly evolving technology – especially when they have to live with dementia.
Explanatory videos can make a significant difference through their simple sound-image combination including subtitles.
It should be self-evident that participation in social life should be made possible for everyone. The government has also initiated this through the Federal Participation Act (the disregard of which will even be punished with fines next year). Unfortunately, this participation possibility is not yet implemented everywhere to a sufficient extent. Essential content on digital platforms must be barrier-free, suitable for the disabled and suitable for participation. An important first step in this direction are our standard-compliant explanatory videos. For example, they can make information audible for the blind and readable by text for the deaf. Illiterates can acquire knowledge through visual language and sound.
But also people without disabilities benefit from this simple and entertaining way of conveying information.
Many problems are solved:
Even people without restrictions benefit from it:
For the platforms Welcome-App-Germany and Familie-und-Beruf programmed by us almost 100 videos were created. With these explanatory videos the partly quite complicated texts are complemented super. This is great – especially for the users.Lars Heinrich - Heinrich & Reuter Solutions GmbH
Your explanation video for our club is absolutely great. In a funny and appealing way you explain in a simple way what makes our club important. We have never been able to do that with the website before. Thanks a lot!Armin Reuter - 2. Hand Tiere e. V.
I am totally thrilled. Thanks to your fantastic explanatory videos we were able to reach far more people than with flyers, for example. But especially the citizens now understand the importance of our concerns.Dr. Viola Vogel - SPD Dresden
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